Developed a full-stack market entry strategy for Temu’s expansion into Hong Kong, positioning the company to exploit a structural gap between fast-but-expensive local platforms and low-cost-but-slow cross-border competitors.
The project combined market sizing, competitive benchmarking, category prioritization, unit economics modeling, logistics network design, and 5-year financial forecasting to evaluate Temu’s long-term viability in Hong Kong’s e-commerce market.
The final recommendation focused on launching through Electronics and Beauty, leveraging Temu’s demand-signal supply chain, Shenzhen factory ecosystem, and localized micro-warehouse logistics to build sustainable cost and delivery advantages. The strategy also emphasized trust infrastructure — including QC systems, local customer service, and 7-Eleven returns — as the key driver of long-term retention and defensibility.
Built scenario models across Bull / Base / Bear cases, designed a phased execution roadmap, and projected break-even by Year 3 with HK$2.3B GMV potential by Year 5.
